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Issue 1/2018

Receive the German-language trade magazine "werbewoche" in the 1/2018 issue as a PDF download with the following table of contents:

To the point

Every year again

Creative Ranking

Jung von Matt is back at the top

Followed up

5x (interim) balance sheet

Native advertising - a deceptive package

13 Questions for ...

Margit Fellerer, Executive Creative Director at Republica

Head of the week

Christoph Bürge, butcher Rottmann Bürge

The Motz from Butz

What not to do in 2018

New Campaigns

Case from the Swiss Fairness Commission

Imitation

Schwenninger is right

The superlative is not always super

Christmas cards

Here's to a creative 2018!

What is actually ...

Long Tail?

Mom Shaming - Creativity in Times of Digitalization

Interview with Dieter Fahrer, filmmaker of "The Fourth Estate

Asbach's 125th anniversary

Jobchange

Budgets

Swiss illustrators

Vaudeville Studios

Said / Noticed

Cartoon / Last but not least

Category: Single issues

CHF 14.50

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