Issue 1/2003

Receive the German-language trade magazine "werbewoche" issue 1/2003 as a PDF download with the following table of contents:

JEAN-ORPHEEREUTER

wants to gently renovate Glückspost as its new publishing director:

BIRNENKUH

Marketing: For the anniversary of Coop Naturaplan, Rotor launches an impact-strong experience promotion.

SUNWARM

Marketing: "New worlds" are to be discovered by visitors to the vacation fairs. WellCom lets a lot of solar heat shine on posters.

ILLUSION ARM

Portrait: Michael Anderegg pinned his hopes on the BSW talent workshop for career changers. Today, he's poorer in (advertising) illusions and richer in experience.

MATTHIASLUCHSINGER

does not shed a tear over the MTV switch to Goldbach:

PETER HARTMEIER

as editor-in-chief of the Tages-Anzeiger, has already turned the management team upside down:

TOILET ARRANGEMENT

Media: Two advertising marketers are vying for attention in the quiet lavatory - and are raving about the potential that has hardly been tapped so far.
Category: Single issues

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