Receive the German-language trade magazine "werbewoche" issue 1/2003 as a PDF download with the following table of contents:
JEAN-ORPHEEREUTER
wants to gently renovate Glückspost as its new publishing director:
BIRNENKUH
Marketing: For the anniversary of Coop Naturaplan, Rotor launches an impact-strong experience promotion.
SUNWARM
Marketing: "New worlds" are to be discovered by visitors to the vacation fairs. WellCom lets a lot of solar heat shine on posters.
ILLUSION ARM
Portrait: Michael Anderegg pinned his hopes on the BSW talent workshop for career changers. Today, he's poorer in (advertising) illusions and richer in experience.
MATTHIASLUCHSINGER
does not shed a tear over the MTV switch to Goldbach:
PETER HARTMEIER
as editor-in-chief of the Tages-Anzeiger, has already turned the management team upside down:
TOILET ARRANGEMENT
Media: Two advertising marketers are vying for attention in the quiet lavatory - and are raving about the potential that has hardly been tapped so far.
