Receive the German-language trade magazine "werbewoche" issue 1/2003 as a PDF download with the following table of contents:
JEAN-ORPHEEREUTER
wants to gently renovate Glückspost as the new publishing director:
BIRNENKUH
Marketing: Rotor launches a high-impact experience promotion for Coop Naturaplan's anniversary.
SUNWARM
Marketing: "New worlds" are to be discovered by visitors to the vacation fairs. WellCom lets the sun's warmth shine on its posters.
ILLUSION ARM
Portrait: Michael Anderegg pinned his hopes on the BSW talent workshop for career changers. Today, he is one (advertising) illusion poorer and one experience richer.
MATTHIASLUCHSINGER
doesn't shed a tear for the MTV switch to Goldbach:
PETER HARTMEIER
has already turned the management team upside down as editor-in-chief of the Tages-Anzeiger:
TOILET ARRANGEMENT
Media: Two advertising marketers are vying for attention in the quiet little place - and are raving about the hitherto barely tapped potential.
