Migros Group: Andrea Krapf becomes Head of HRM and Engagement

The MGB administration has elected Andrea Krapf as a member of the General Management. She will succeed Sarah Kreienbühl as of the beginning of February 2023 and will take over the management of the department HRM and Engagement Migros Group.

As a member of the Executive Board, 53-year-old Andrea Krapf has headed the Logistics/Informatics Directorate at Genossenschaft Migros Zürich GMZ since 2014. In this role, she also led the Corona crisis team for around two years.

Krapf started her career at Migros Zurich in 2001 in vocational training and took over as deputy head one year later. From 2005 to 2011, she worked as Head of Human Resources for Logistics/Production, Construction/Real Estate and Communication/Culture. In 2011, she moved to the operational management of logistics and headed the transport division.

Andrea Krapf holds, among others, degrees as a secondary school teacher Phil. 1, MAS Master of Advanced Studies Human Capital Management from ZHAW and Executive Master in Business Administration EMBA HSG from the University of St. Gallen.

Now, the MGB administration has elected Andrea Krapf to the General Management as of the beginning of February 2023. She will head the department HRM and Engagement Migros Group. She succeeds Sarah Kreienbühl, who is moving to the management of Kühne + Nagel. (Werbewoche.ch reported).

"I am looking forward to the versatility of my new job. I am fascinated by working for and with people. I can optimally contribute my entrepreneurial experience and skills in my new role," Krapf is quoted as saying in an MGB statement.

Jobchange entails structural changes

The personnel change will be accompanied by some organizational shifts within the MGB. The Migros Group Quality Management department and the company Swiss Quality Testing Services SQTS will in future be located in the Migros Group HRM and Engagement department.

Following further development in recent years, the Communications & Media Directorate and the Impuls health platform will now be located directly under the President of the General Management. Misenso, the specialist store for optics and hearing aid acoustics, joins the other trading companies in the Trade Department.

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