Gianluca Pirrera has now been recruited as the spearhead of the Media Unit. Pirrera brings with him extensive know-how in strategic business development, the constantly changing media business and the growing field of digital analytics, which he has already successfully demonstrated on several occasions in the past. This adds another specialist to the cadre of the Iundf agency group who is very familiar with the Swiss media landscape. With its new service portfolio, the media unit, which focuses on holistic media planning, data-driven marketing and interdisciplinary integrated media strategies, offers a systematically expanded range of services - for both existing and new clients.
The Iundf agency group consists of the creation & strategy unit Content and Form, the media unit Iundf Media, the marketing technology unit Iundf Marketing Technology as well as the metaverse and web3 unit Iundf Neo.
With the addition of Gianluca Pirrera, the agency group wants to underscore its vision of complete interdisciplinarity - from idea to media to technology, everything comes from a single source.