13 Questions for... Bernhard Herzig
Bernhard Herzig, founder and CEO of Maxomedia, reveals what other professional alternatives to advertising he has considered in addition to Buschpilot in our series "13 Questions for...".
1. do you fall for advertising? When?
Looking at my current armada of gadgets: yes, obviously frequently.
2. the best self-promotion?
Impressive Cases.
3. what do you think about owned media?
Much 🙂
4. a buzz word that gets on your nerves?
Hashtag.
5. what does not come to the office under any circumstances?
A fountain of mist.
6. is the opinion true that you can't grow old in agencies, or is that a prejudice?
Well, that depends very much on the function and the personal attitude. Depending on that, it is easy or impossible to grow old in an agency.
7. ever thought about leaving the advertising industry?
You should always think about whether you are in the right industry. So far, the decision to stay has always been clear.
8. if you had not become an advertiser - what then?
Maybe demigod in white after all. Or bush pilot.
9. do you tell other people how much you earn?
Not me, my wife takes care of that.
10. has your media behavior changed in the last three years? (If yes, how?)
The screen size for my media consumption has become drastically smaller. I hope my eyesight can keep up with the trend.
11. what is impossible for you to do without?
Humor.
12. what do you never want to have to hear about yourself?
He can't take a joke...
13. what would you not advertise under any circumstances?
For fog wells.
Bernhard Herzig founded Maxomedia together with Roman Hirsbrunner in 1996. Over the past 17 years, they built the agency from a 2-man garage operation to an innovative 50-person agency. In October 2013, Hirsbrunner moved to Jung von Matt/Limmat. Since then, the previous Head of Digital Bernhard Herzig has been responsible for the management of Maxomedia.
