Pryntad and Ringier Advertising want to digitize the Swiss print market

The German booking platform for ads in magazines and newspapers Pryntad will be working with Ringier Advertising in the area of programmatic advertising for print ads.

The new collaboration is intended to set "standards in the digitalization of the Swiss print market", according to a joint press release. Advertisers from Switzerland and abroad can now book ads in Swiss magazines, trade journals and newspapers via the Pryntad platform. All titles from Ringier Advertising's marketing portfolio are available for bookings via programmatic advertising. All bookings are based on the Pryntad principle, which aims to make print bookings "as easy as online marketing": Via target group targeting and on the basis of price bids.

With this step, Ringier Advertising is the first marketing partner outside Germany to accompany the rollout of Pryntad in SwitzerlandTogether with Ringier Advertising, we are not only making it easier for all Swiss agencies and clients to book Ringier Advertising's print portfolio. We also offer all German agencies and clients the easiest way to reach target groups in Switzerland via print ads. International print bookings have never been so easy," explains Anja Visscher, Co-Founder of Pryntad.

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