Goldbach now also offers Videohead programmatically
Following the successful test campaign with OMD Switzerland and Seat, Goldbach Audience Switzerland is offering the video head from Ads by Codevelop as a further programmatically bookable special advertising format. This provides advertisers with a moving image format with high visibility and a pleasant user experience.
Swiss marketer Goldbach Audience is expanding its portfolio and now also offers Codevelop's online advertising format Videohead programmatically. The moving image format can now also be used on mobile devices. Advertisers thus have a large-scale multidevice advertising format with automated ad playout at their disposal, which has high visibility without being disruptive.
The agency OMD Switzerland has implemented a corresponding test campaign for its long-standing client Seat and draws an initial positive conclusion: "As Omnicom Media Group, we see it as our responsibility to consistently drive technological progress and to elicit new, creative and innovative advertising opportunities for our clients and implement them in the market as standard. Especially in the programmatic environment, the potential is far from exhausted. That's why it's particularly important for us to act as a first mover and to move forward with courage and enthusiasm for development," explains Nina Schneider of Omnicom Media Group Switzerland.
Nicolas Hobi, Head of Marketing at Seat, is also pleased: "We are always on the lookout for new, innovative advertising formats with which we can bring the driving pleasure and lifestyle of a Seat closer to the public. We have already had good experiences with this advertising medium in the past. It is all the more pleasing that this is now also available programmatically and that we can thus design the advertising print more individually."
The video head is produced by Ads by Codevelop and offers various uses for moving image advertising, combining the features of video content and editorial websites.
On the dekstop, the video starts in maximum content width just above the editorial header of a web page. As soon as the viewer scrolls down - to the editorial section, for example - the video head zooms back smoothly to the wideboard size, staying in the visible area until the commercial is over.
On mobile devices, the video starts as soon as the video head is in the user's visible area. The ad format remains visible until the video is finished. If the video head is swiped to the left or right, the video head disappears back to its original position.
Goldbach offers Videohead on the entire available network. A continuous expansion of the reach is planned.
