SPR+ integrates the surface stock of AlpenPlakat
The neutral research institute for Swiss Out of Home Media SPR+ and AlpenPlakat have decided to cooperate. As part of an update, SPR+ uploaded AlpenPlakat's inventory of 588 analog street spaces to the SPR+ Expert media planning tool for planning on May 23, 2018.
This means that, in addition to the media performance of APG|SGA, Clear Channel Schweiz, and Neo Advertising, the media performance of billboards by the billboard company AlpenPlakat is now also shown transparently in SPR+ Expert. The campaigns of these four outdoor advertising companies can be evaluated and planned across providers.
SPR+ delivers out-of-home media performance for the whole of Switzerland. Geographically targeted campaigns can be mapped and evaluated with performance values weighted by visibility. Individual spaces and campaigns can be evaluated for any geographic area, from a single municipality to the national level, and thus planned precisely according to customer needs. Small-scale control of customer-specific branch areas, including documentation of costs and performance, is possible. The advantage of this is that the intended target groups are reached with pinpoint accuracy and in the right dosage.
Despite this expansion, license prices for advertisers and agencies will remain unchanged for the time being, according to a statement.
