Quo vadis, Coopzeitung?

In 1902, the "Genossenschaftliches Volksblatt" appeared for the first time. Today, the "Coopzeitung" is the highest-circulation weekly print medium in Switzerland. What is the Basel retailer's secret recipe? Will the "Coopzeitung" soon also be infected by the rampant print death and what does the future of the newspaper look like?