Swisscom launches web series
With "Rocco," Swisscom launches a new web series on all channels. A new episode appears every week.
The story with the brothers Sven and Rocco offers six episodes about money problems, brotherly love, borderline experiences, undiscovered sports and a lot of turbulences in connection with the new media and their advantages. Every Wednesday appears a new episode every week. In the first episode, everything revolves around Rocco's unexpected return to his brother's life, which has gone off the rails.
"We want to get in touch with our customers in a likeable way. With the new web series, we are addressing a younger target group with entertaining content and at the same time can show the benefits of our products in an unusual way. The aim of this series is to win fans and inspire viewers in their connected world," Tim Alexander, Head of Marketing and Communications at Swisscom, explains the new approach in a statement.
Swisscom is looking for new ways to communicate, because the advertising market is changing, the company writes: younger customers can hardly be reached via classic advertising anymore. The new vessel is intended to address a fun-oriented target group that is constantly on social media and has an interest in digital topics. "They are only interested in content that is relevant or entertaining to them, and classic advertising is clicked away unnoticed," it continues.
The series is directed by David Constantin. He has already made a name for himself with the 20-minute series "Tschutter".
