Radio 24 with more current hits and a new campaign
Radio 24 is increasingly focusing on current hits. The Hesskisssulzersutter agency has designed a print campaign to support this change.
Music tastes have changed since the last survey. Current hits are very popular with listeners, explains program director Karin Müller. Anything older than 5 years is old, regardless of which decade the song actually comes from. Radio 24 has therefore put together a new music mix, which has been on air since the beginning of June.
The new music is also to be supported visually. The current print campaign "We hit you" is intended to present Zurich's private radio station in a modern and witty way.
Responsible at Radio 24: Monica Gomez (Marketing Co-Head), Eliza Garbacik (Marketing Co-Head). Responsible at Hesskisssulzersutter: Tamás Kiss (Creative Direction), Florian Bachofen (Art Direction), Dieter Boller, Michèle Bianchi (Text), Gaby Häfliger, Thomas Blumer (Consulting).
