Dachcom designs brand identity for LEP

LEP is becoming increasingly important as a method for the structured and interdisciplinary documentation and evaluation of healthcare services, not only in German-speaking countries but also in Europe and beyond. LEP's range of services is constantly evolving. In order to do justice to the company's ambitious vision for the future and its expansion targets, Dachcom's entire brand identity has been realigned.

Based on a sound strategy process, Dachcom has supported LEP in positioning itself as a digital solution provider and as the "language of digitalization in healthcare". The new claim is intended to express LEP's claim to leadership and its importance for the entire healthcare sector. The same applies to the various concise core messages. LEP is the language of carers, the language of healthcare facilities, the language of data, the language of quality.

The conceptual idea was packaged in a concise visual appearance with a new brand logo, independent typography, striking color scheme, authentic images and a memorable tectonic speech bubble element that refers to the idea of language.

As part of the rebranding, the website was also Lep.ch completely overhauled visually, structurally and in terms of content. An optimized user experience, a well thought-out information architecture and fresh corporate design elements should ensure a coherent overall picture. Services such as training, e-learning, seminars and knowledge videos are prominently bundled in a separate section. Thanks to Pimcore technology, content can be flexibly expanded in the future. The informative website is intended to make the language of digitalization in the healthcare sector tangible online and clearly set LEP apart from the market environment.

In addition, the new LEP brand identity will be used on trade fair and moving image elements, brochures, business stationery, social media content and online marketing measures.