Together with the client, Suan revised the brand strategy and designed the target groups. On this basis, the following was created a completely new brand.
With the new appearance with bright colors, Derendinger has made a radical visual cut, according to a statement. The color "Lime" stands - in line with the values of the new brand - for dynamism, future orientation and commitment.
In an industry traditionally dominated by the colors red and blue, Derendinger wants to stand out from the competition with the bright color. The unique color feature ensures quick recognition and is intended to strengthen internal and external identification with the new brand.
The new trilingual claim "Power for your workshop" is intended to emphasize performance orientation and competence. The new corporate language is intended to convey sympathy through authenticity.
The imagery shows the people behind Derendinger close up in their everyday lives. The new workwear provides the lime accents in the picture.
From the image brochure to the new design of the vehicle fleet, from the stationery to the web presence: Suan also accompanied Derendinger in the implementation of all communication media, which should express the consistent future orientation and innovative strength of Derendinger. The public appearance was launched at the beginning of September at the "Swiss Automotive Show" in Fribourg.