Emmentaler seeks trademark protection for its hole

The variety organization Emmentaler Switzerland has the hole protected. This writes the Handelszeitung in its current issue.

Emmentaler sucht Markenschutz

The holes of the Emmentaler are to be protected. (Image: zVg.)

 

The corresponding application for a figurative mark was filed with the trademark register a few days ago, as the Handelszeitung reports. The design is based on the cheese dresses that Swiss skiers wore in the 1990s. The design of the former Nati suits is still very well known, says Emmentaler spokeswoman Luana Monopoli. That's why they are interested in protecting it for themselves.

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