Dachcom implements new brand identity for "Industry 2025

The "Industry 2025" initiative aims to accelerate and successfully implement Industry 4.0 in Swiss manufacturing companies and to sustainably strengthen Switzerland as a workplace.

The redesign of the brand identity developed by Dachcom is intended to lend new relevance to the "Industry 2025" initiative and sharpen its profile as a Swiss knowledge and networking platform for industrial transformation. The brand, claim, and sub-brands were redefined, and the concise new trademark with an abstracted reference to the Swiss cross shapes all communicative activities, with a clear digital approach.

The creation of the new brand identity went hand in hand with a focus on a central guiding idea that will shape communications in the coming years. It focuses on the positioning of "Industry 2025" as the Swiss knowledge and network platform for Industry 4.0. Striking headlines bring the topic of digital transformation closer in a simple way. The transformative is also tangible in the visual language. Authentic photos are cut vertically and put together in an abstract way. The result is a strongly differentiating visual style that emphasizes the various facets of Industrie 4.0.

At the heart of the initiative is the website developed and implemented by Dachcom Industry2025.ch based on Typo3. It is the central platform that connects producing manufacturers with experts, solution partners and universities of applied sciences. It informs, sensitizes and inspires as a networking, knowledge and event platform for Industrie 4.0. In addition to web development, the focus was also on SEO technical integration. Anyone looking for knowledge and solutions for Industrie 4.0 in Switzerland should reliably come across the "Industrie 2025" initiative.

Online and social media measures, documentation and communication guidelines were also implemented. All measures are designed to promote professional dialog and interdisciplinary collaboration.