A new dress for boutique pharmaceutical company Galepharm
No Robin Hood, but close: The Zurich-based company Galepharm closes supply gaps in prescription drugs. Process developed the brand strategy and a new, unusual design.
What happens when an important drug is no longer produced because it no longer generates enough profit? The Zurich-based boutique pharmaceutical company Galepharm specializes in continuing production in such cases, so that patients continue to have access to sometimes vital medicines.
Galepharm asked the brand experts at Process to capture its corporate values in a brand strategy and express them in a contemporary design.
The new look, including a new website and new packaging for the medicines, will be rolled out gradually in 2019. Starting from a serious basis, the new appearance will be distinguished from the usual by a strong shot of freshness and modernity. And that's in line with what Galepharm does in other ways, too: reinterpreting the tried-and-true according to modern standards.
