Brandpulse develops the e-commerce brand Signa Sports United
The brand agency Brandpulse is responsible for the new corporate identity of the leading European sports e-commerce provider.
Signa Sports United is the leading e-commerce platform in the sports sector in continental Europe with around 80 webshop destinations in 17 countries in the fast-growing categories of bike, tennis, outdoor, team sports and athleisure. With currently more than 169 million website visitors, around 2.5 million active customers and over 3.4 million net orders per year, the online shopping platform is the first address for sports enthusiasts on the European mainland.
Brandpulse developed the new corporate identity for Signa Sports United in three phases: In a first step, the design strategy and the logo were developed in cooperation with the client. Subsequently, Brandpulse developed the appearance concept for digital and print media, give-aways as well as for trade fairs and events. Brandpulse implemented the image concept, developed the design guidelines, realized the new website and implemented the new corporate identity in templates for print media and presentations.
