Kraftkom gives Appenzeller Gin 27 a new look
In 2014, Appenzeller Alpenbitter launched the first Appenzeller Gin 27. The St. Gallen agency Kraftkom has now revised the packaging design.
The redesign in silhouette design is intended to breathe more Appenzell origin into the distillate and thus make the drink clearly recognizable as Appenzeller Gin. The white label also ensures better visibility on the shelves of bars, clubs and restaurants.
Responsible at Appenzeller Alpenbitter: Stefan Maegli (Managing Director), Silvia Tessaro (Marketing). Responsible at Kraftkom: Pascale Hoch (concept); Simone Bonilla (AD); Pascale Hoch (text); Pascale Hoch (consulting).
