USP organizes promotion tour with barista feeling for Emmi Caffè Latte
In Switzerland, Emmi Caffè Latte is one of the leading brands in the ready-to-drink coffee market. A large POS roadshow by USP was to offer a suitable shopper experience in 2022.
USP was entrusted with the overall responsibility for the live marketing activation at the POS and was responsible for the project management from the concept, development of the booth and brand appearance to ensuring the logistics and the promotion staff to the professional overall appearance on the floor.
The aim was to give new impetus to the brand and offer consumers an attractive brand experience. With a stand appearance in container look with "barista feeling" and a tossing game - a so-called "corn hole game - According to the agency, numerous personal contacts were achieved. Extensive product sampling also generated valuable trials for the brand.
Responsible at Emmi Switzerland: Nina Girardot (Senior Brand Manager Emmi Caffè Latte), Andrea Jenni (Customer Marketing Manager), Valérie Bieri (Team Leader Promotions). Concept & overall project responsibility: USP Partner. Stand construction and logistics: Eurexpo.
