Jim & Jim expands Experiential unit
With experiential campaigns, Jim & Jim lets target groups interact with a brand in the real world. The agency has revived its experiential unit and strengthened it with new people. Projects have been created for Birra Moretti, Heineken, Zweifel, Sprite and Coca-Cola, among others.
Jim & Jim wants to go exactly where the target group is with live marketing campaigns. After the in-house Experiential Unit was on the back burner for two years due to the pandemic, it has now made an even bigger comeback. Jim & Jim develops customized experiential tools for festivals and trade fairs. In this way, companies can advertise products, transport values and messages, and also make them tangible. Jim & Jim combines offline and online approaches to generate additional digital reach.
Carpool Karaoke at CokeStudio
The agency was present at four festivals for Coca-Cola last summer. The focus was on music and the neon stand as a visual eye-catcher. The idea of the concept is to link the passion point "music" with current topics from pop and streaming culture to inspire young people. The centerpiece was the karaoke system built into an 80s vintage car, which was implemented together with the Made agency: Here, visitors sang their favorite songs and received a video of their performance afterwards.
Digital greetings from Heineken
At the festival stands for Heineken, Jim & Jim let visitors slip into another world. They could create and send videos of themselves in an imaginary private jet or in a beach bar. Only at the very end was the actual scene revealed. At the same time, Heineken products could be consumed at the stand - which linked activation and sales.
The universe of textiles for Swiss Textiles
The project for Swiss Textiles was about feeling textiles with all the senses. At the SwissSkills in Bern, visitors were able to immerse themselves in the universe of textiles. This was made possible by a 230 square meter world of experience and a 4D cinema. The associated videos were produced by Jim & Jim's in-house content team, and Made was responsible for the construction.
More activation for Zweifel chips, Sprite and Moretti beer
Jim & Jim was also present at seven festivals for Zweifel, at the Eidgenössischen Schwing- und Älplerfest ESAF in Baselbiet, and for Birra Moretti at the Street Food Festival in Zurich. The Sprite brand was also activated at various open air festivals.
Responsible at Coca-Cola: Marco Manzo, Tina Portmann, Benjamin Corpataux, Benjamin Frizzi. Responsible at Sprite: Tina Portmann, Stanislava Giancola. Responsible for Swiss Textiles: Selina Giordari, Michael Berger. Responsible at Jim & Jim: Fabio Emch, Robin Steiner, Tim Kesseli (strategy and concept); Robin Steiner, Tim Kesseli, Inès Wagner, Tobias Anderwert (project management); Angela Ehrsam, Beatriz Machado, Helen Röhrig (graphics and design);Made Marketing (development, construction and logistics).
