Brown Bag Series: Webinar on Marketing in Turbulent Times

"Marketing Strategy - Changing Under Pressure" is the topic of the upcoming "Brown Bag Series" webinar, which will take place on August 23.

The "Brown Bag Series" format launched in June by HWZ Hochschule für Wirtschaft Zürich, Swiss Marketing Forum and AZ Konzept is aimed at executives in marketing and communications and is intended to impart specialist knowledge at university level with practical relevance.

In recent years, many companies have found that their marketing strategies are only partially suitable for situations in which the framework conditions change radically: Pandemic, war, problems in the supply chains - hardly any company was really prepared for these challenges.

At the same time, customers expect companies to deliver on their performance promises, to take a stance on political and economic issues, and even to optimize their performance with innovations.

The talk will discuss how marketing strategies can be better aligned to uncertain times and how sustainable growth and innovation can be achieved even in this environment.

The moderator is Esther-Mirjam de Boer, CEO and owner of GetDiversity. Participants in the panel are Tanja Herrmann, Managing Director of the influencer and social media marketing consultancy WebStages, Cécile Moser, Head of Marketing & Communication at Jelmoli and Tobias Thut, Head of Marketing & Sales, Member of the Executive Board of Pilatus-Bahnen.


The live stream will take place on Tuesday, August 23, from 11:00 a.m. to 12:00 p.m. Further information on the entire brown bag series can be found at the HWZ websitewhere you can also register for free.

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