Sunrise and Ticketcorner launch "Sunrise Starzone" music platform
Ticketcorner is launching a nationwide music platform together with presenting partner Sunrise and co-partners Raiffeisen and Mobiliar. Sunrise Starzone is designed to bring together music fans, promoters, festivals and event venues. This as the first pillar of the new Sunrise loyalty program "Sunrise Moments".
With Sunrise Starzone a new music platform has been launched. By networking major players in the music industry, a national music portfolio with top festivals, large music arenas with over 150 live concerts per year is created.
The three national partners of Starzone thus gain access to a unique benefit program for their customers. They benefit from exclusive ticket and VIP offers for concerts and festivals throughout Switzerland. The offer is complemented by a digital music platform with attractive content.
"The appetite for live music continues unabated, and Sunrise Starzone offers Swiss concert fans a comprehensive range of national and international artists," says a delighted Andreas Angehrn, CEO of Ticketcorner, adding, "With Starzone, we are turning the spotlight on Swiss concert stages after two years of uncertainty and supporting music creators with an innovative and attractive music program as they relaunch after the Corona crisis."
André Krause, CEO Sunrise UPC, says: "With Sunrise Starzone, we thank our customers with unique and unforgettable moments. They get even closer to their stars and benefit from many exclusive advantages."
Lounges, priority sales and perks
The customers of the four partners are to receive many advantages in the Sunrise Starzone: Among other things, large ticket allotments, priority sales - i.e. early access to concert tickets and discounts through to last-minute tickets for around 150 concerts and major festivals each year. On site, Sunrise and Raiffeisen customers have access to specially designed "Sunrise Starzone Lounges" in the largest Swiss music halls, which can be reached via "Fastlane Access", as well as "Signature Drinks", DJs, bar service and more.
On the promoter side, the promoters AllBlues, Act Entertainment, Opus One, Live Nation, Good News as well as the Gadget Abc Entertainment Group, which was also brought on board as a competent strategic partner, bring the big artist names to the Sunrise Starzone. On the festival side, Open Air St.Gallen, Greenfield Festival, Heitere Open Air, Summerdays Festival, Seaside Festival, Zurich Open Air and Zoa City, Stars in Town and Venoge Festival are all on board. Sunrise Starzone lounges will go into operation at the Hallenstadion, Zurich's Volkshaus, Basel's St. Jakobshalle and the Arena de Genève. Other partners and locations are to follow.
Music platform starzone.ch: Stars write themselves
Sunrise Starzone will remain present for music fans outside the events: At Starzone.ch a competent editorial team prepares music news, interviews, reports, previews and exciting playlists. And at Sunrise Starzone, the stars themselves also take up the pen. For the launch, Baschi, Naomi Lareine and Dabu will publish their inside view of music as authors. Other musicians and insiders are to follow.
"It is very important to us to strengthen music journalism in Switzerland," emphasizes Andreas Angehrn. "In recent years, this has been massively reduced in many editorial departments - especially when it comes to the socially and emotionally important topic of music.
