Four books that might interest you

In cooperation with GetAbstract, we once again present four new books from the marketing sector. This time: "Negotiation Flow", "Company Building", "Courage!" and "Data Governance".

Negotiation flow

How to lead challenging negotiations to the finish line with ease.

  • Author: Florian Weh
  • Publisher: Campus Verlag, 2020
  • Pages: 326
  • ISBN: 9783593512709

Whether collective bargaining, salary talks or political conferences - the types and contents of negotiations are diverse. Nevertheless, negotiation talks are always subject to the same rules. After an excursus into the basic knowledge of negotiations, the author explains in detail seven principles of successful negotiation. In addition to the theory, many examples also build a direct bridge to negotiation practice. An exciting guide for all those who want to maximize the profit for all parties involved.

Company Building

How companies successfully develop start-ups.

  • Author: Georg Frick and Lukas Meusburger
  • Publisher: Carl Hanser Verlag, 2021
  • Pages: 216
  • ISBN: 9783446467422

Here the large, cumbersome traditional companies, there the small, nimble and agile start-ups. An irreconcilable contradiction? No, say the authors: It can be overcome if companies themselves become founders. The book provides suggestions and step-by-step instructions. Not everything the authors have compiled is groundbreakingly new. But the compilation of agile methods and start-up founding tools results in a compact guide on how to get a traditional company to start up.

Be brave!

On dealing with fears.

  • Author: Angelika Rohwetter
  • Publisher: Klett-Cotta Verlag, 2020
  • Pages: 176
  • ISBN: 9783608861259

Treating psychological problems yourself - that sounds daring. However, this guidebook for dealing with fears and phobias is also useful reading to accompany therapy. As an experienced psychotherapist, Angelika Rohwetter describes numerous exercises, which she categorizes at the end according to their possible applications. Even in therapies, patients must ultimately apply their respective exercises themselves. Anxiety disorders affect people to varying degrees, which is why the book can help many sufferers and their environment.

Data Governance

The guide for practice.

  • Author: Kristin Weber and Christiana Klingenberg
  • Publisher: Carl Hanser Verlag, 2020
  • Pages: 202
  • ISBN: 9783446463882

Data is becoming increasingly important in digital competition. This also increases the importance of data management and data quality. This is where data governance comes into play. The authors present the basics and the most important areas of application and show how the quality-oriented data governance framework paves the way to a data governance organization. Numerous examples ensure practical relevance. A comprehensive guide for anyone who wants to get more out of their data.

More articles on the topic