Swiss mountain railroads make up ground on the competition
Skiing is becoming more expensive in Austria and Germany, but cheaper in Switzerland when calculated in euros. This is due to the weakened Swiss franc and the new, dynamic pricing models.
According to Switzerland at the weekend, the surrounding skiing countries have implemented "strong price increases" for this season - in some cases up to 8.7 percent. Switzerland has not, or only minimally.
This leads to an advantageous development, especially due to the weakened franc: Calculated in euros, many ski resorts became cheaper in comparison. Davos Klosters, for example, 5 percent, and Arosa-Lenzerheide 3 percent.
The figures are based on an evaluation of the ski portal Snowplaza, which analyzed the prices of 130 European winter sports resorts.
In combination with new, dynamic pricing models (Werbewoche.ch reported) Swiss ski resorts could be in for an economically promising season. This is because they have not only kept prices stable, but are also offering extra services such as longer opening hours and the opportunity to benefit from considerable early booking discounts. In some places, the price is also adjusted to the weather and the time of the season - resulting in attractive price conditions even on "non-dream days".
What exactly dynamic pricing will bring to the mountain railroads will only become clear at the end of the season. In contrast to other, non-comparable markets such as the USA, dynamic pricing is completely new territory in this country. (hae)
