Open up develops social media strategy for mattress and bed factory Roviva

Roviva will be counting on the support of Open up in the future. The Zurich-based agency has developed a social media strategy for the long-established manufacturer of mattresses and sleep systems and is supporting the family-owned company in its implementation.


Within the framework of an agency evaluation, Roviva decided to work with Open up. The agency accompanies one of the oldest family-owned companies in Switzerland in the further development of its existing communication. Open up has developed a corresponding social media strategy with the aim of expanding and optimally networking the existing communication channels. Roviva will thus address the specialized trade as well as future and existing customers in a more direct way.

"Open up convinced us with their fresh and targeted manner, their conceptual approach and with their solution-oriented approach," says Bruno Eigenmann, Head of Marketing Roviva, Roth & Cie about the collaboration.

Roviva Roth & Cie was founded in 1748. The family business specializes in quality products for sleep comfort. At its site in Wangen a. A., the company employs over 50 people. Today, Roviva is managed by the 9th generation of the founding Roth family and is 100 percent family-owned. This makes it one of the oldest family-owned companies in Switzerland.

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