Five public transport advertising trends

We are more mobile and eager to travel than ever before. 90 percent of the Swiss population spend an average of 14 hours a day away from home. In 2013, Mr. and Mrs. Swiss made a total of 22.2 million trips. In 2012, the figure was 20.3 million, according to the Federal Statistical Office. Traffic congestion has not decreased either. Every day, five million people travel by public transport - for around 90 minutes.This shift to the public sphere benefits outdoor advertising. Precisely because the Swiss population is constantly on the move, many companies are using outdoor spaces as an alternative to traditional media such as TV or the press. In this context, public transport advertising is playing an increasingly important role. Since passengers are "trapped" in buses, streetcars and trains, they react to advertising with greater affinity and engage with it because of the time they gain. This also results in a high recall value, which according to an APG study is 70 percent. To maintain these values, providers of public transport advertising are developing new offers - especially in the digital area. This is because advertising customers and agencies are increasingly focusing on the digital market.1. world of services"Modern communication belongs out of the parlor and onto the street, at the point of sale, and in the commuter media," says Jürg Bickel, Head of Marketing and Sales Services at APG|SGA Traffic. The company shows this already on the home page of its website. There, an out-of-home media tool welcomes the user. The animated "World of Services" shows at a glance all possible outdoor advertising measures - whether at the airport, on public transport, at the train station, or on building facades.