Training marketing 2.0
BOOK TIP Addressing, attracting and retaining the skilled workers of tomorrow - the authors explain how in their book. Training companies are under a lot of pressure: the quality of applications is falling, the trend toward academization is raising the age of entry into the profession, and the high dropout rate is causing friction. So this collection of 18 articles comes just at the right time when the [...]
Training companies are under a lot of pressure: the quality of applications is falling, the trend toward academization is raising the age of entry into the profession, and the high dropout rate is causing friction. This collection of 18 articles is just what is needed to nurture hope for a better future. The success factors of training marketing? Commitment and initiative pay off, and the courageous and original are rewarded with the best young cadres. The authors succeed impressively in linking theory and practice: theory provides the framework, but otherwise holds back in favor of the practical concepts. The case studies are memorable and bursting with stimulating ideas to be implemented or further developed. getAbstract recommends this book to all HR and training managers who want to keep up with the increased demands on HR marketing.getAbstract rating: 7Implementability: 8Innovation level: 8Style: 6Publisher: Frankfurter LuchterhandPublication date: 2014Pages: 352ISBN: 9783472078999
