Corporate Wording 3.0
BOOK TIP Industrializing communication, structured copywriting and reusing content - these are the topics of the new book by Hans-Peter and Andreas Förster. The authors explain the basic idea of corporate wording in a comprehensible way and provide many practical tips and striking examples as well as start-up packages that can be downloaded from the Internet.Can you industrialize communication? Hardly, many will answer spontaneously. Yes, you can, [...].
Is it possible to industrialize communication? Probably not, many will spontaneously answer. Yes, you can, say the authors of this book, at least corporate communications. However, the authors could have spared themselves some of their own "text modules," such as the many repetitions and the advertising for their own products and seminar series. Otherwise, the book offers a good overview of the topic. getAbstract recommends it to all corporate communications managers who want to reach their customers with words and at the same time structure internal corporate communications.getAbstract rating: 7Practicability: 8Innovation level: 8Style: 6Publisher: Frankfurter Allgemeine BuchPublication date: 2014Pages: 211ISBN: 9783956010460
