Thjnk Zurich becomes lead agency of Swiss
Swiss will start working with Thjnk Zurich at the beginning of 2024. The agency prevailed over numerous competitors in an extensive selection process. Swiss will thus end its long-standing collaboration with Publicis at the end of 2023.
Thjnk Zurich was able to prevail over numerous competitors in an extensive selection process and will become Swiss's new lead agency as of January 2024. In the course of this, Swiss will end its long-standing collaboration with Publicis at the end of 2023.
"Thjnk's offer convinced us completely in every respect," Stefan Vasic, Head of Marketing at Swiss, was quoted as saying in a statement. "I would like to express my sincere thanks to the entire procurement team and especially to Cornelia Späth, Head of Marketing Communications Campaign at Swiss, for their great efforts in the selection process of the new creative agency." He also acknowledges the "excellent and fruitful collaboration" with the previous lead agency Publicis. "They have always been a reliable partner for us over the past years, for which they deserve our appreciation and thanks," Vasic continued.
"We are extremely proud that we were able to convince Swiss with our holistic concept. We were deeply impressed by the international appeal of the brand and the professional and approachable manner of Stefan Vasic and his team during the process. Swiss is a matter of the heart for me," says Andrea Bison, Co-CEO Thjnk Zurich, on winning the account.
