The challenge was: How can Nestlé Switzerland reinvent itself to accelerate its digital transformation? Which working and collaboration model best fits Nestlé Switzerland and its brand portfolio?
Publicis Media ultimately won the pitch with its concept. The main task and responsibility will be to create holistic campaigns that address and reach consumers of the 21st century across the entire conceivable range of touchpoints.
An important success factor for the win was the inclusion of Publicis Groupe's range of capabilities and agencies, Publicis writes in the release. This also creates the foundation for the future NestleOne agency model. Completing the competencies are strong data analytics and marketing automation.