Davos Klosters goes on vacation in the future with TBWA\Zurich
The agency TBWA\Zürich is now responsible for the tourism communication of the destination Davos Klosters.
Although the pitch, in which TBWA\ prevailed over two competitors, took place in the fall of 2020, the launch of the winter campaign was initially postponed due to Covid-19.
"Davos Klosters is a special destination and by no means just because of the World Economic Forum. The unique quality and breadth of the sports on offer, the size of the region and the mix of Swiss and international guests make it one of Switzerland's top destinations. We are very pleased about this mandate and want to help anchor it with vacation guests as a "place to be", as it has been for years with economically interested parties," Matthias Kiess, CEO of TBWA\Zurich, is quoted as saying in a press release.
In order to communicate the broad range of products and services in a targeted manner, the campaign is already relying on a large proportion of data-driven, digital communication this season, but a positioning image film as well as PR and social media measures will also be part of the communication in the future.
