Yellow takes off with Mercedes Kestenholz
Yellow is now in charge of all marketing and corporate communications for the Kestenholz Group. As a marketing hub, the creative agency also coordinates activities in Germany and Switzerland.
With over 700 employees, the Kestenholz Group is the largest brand representative of Mercedes-Benz in the region of northwestern Switzerland and southern Baden. With the support of Yellow Werbeagentur, the garage group wants to better coordinate its marketing activities, optimize synergies and more consistently implement the brand's image. As a hub, the creative agency coordinates all activities and is responsible for the creation of all measures in the field of marketing and corporate communications.
Yellow is breaking new ground in the collaboration between client and agency. The responsible marketing managers of the Kestenholz Group are integrated into the respective project teams of the agency. The communication of all projects runs via a common platform and can be viewed by everyone. The up-to-dateness and transparency of the information increases security and efficiency in the processing of orders. "The new form of collaboration makes the paths very short and the process more cooperative." Further, Thomas Kestenholz, CEO Germany of the Kestenholz Group, assumes that projects will run in a goal-oriented and lean manner as a result.
Responsible at the Kestenholz Group: Stefan Kestenholz and Thomas Kestenholz (overall responsibility). Responsible at Yellow: Reto Meyer (overall responsibility), Mira Evert, Daniela Geiser, Imke Fichtner, Lea Bosshart, Marion Berner, Pascal Rehmann, Martin Schmidlin, Oliver Walthard, Hannes Müller (creative team).
