Master of Swiss Web 2024: The nominees

Out of 95 web projects on the shortlist, nine have been shortlisted for the master selection of Best of Swiss Web 2024 qualified. The jury selected the following projects:

Arosa Tourism: Arosa makes dreams come true.

As a destination, Arosa has the task of generating new reach and engagement for the resort every year. The new 2024 winter campaign has succeeded in capturing the magic of the mountains. To do this, the latest possibilities of generative AI were used to transform mountain dreams into campaign images. The campaign asked: "What is your # mountain dream?" and called on people to have their own personal mountain dream turned into an image by an AI tool. This first crowd-generated AI campaign in Switzerland attracted attention and won over the jury with its emotional and exemplary brand experience staged on various channels.

Carmarket - Cars from professionals

Carmarket is a comprehensive B2B2C marketplace for certified cars with white-label integration, innovative search functions and an end-to-end process from purchase to finalization of the insurance. The platform impresses with its fast response time, robust architecture and solid front-end implementation. With the match maker feature and the ability to save searches, Carmarket offers an excellent user experience and has the potential to gain market share.

CSS fall campaign 2023

The jury is impressed by the performance of this campaign, which has repeatedly outdone itself over the years. Although the topic is challenging and rather unpopular, it shows what can be achieved by using technology in combination with in-depth knowledge of target groups, channels and data. It is simply amazing.

EAO Corporate Website

EAO's corporate website impresses with its clear information architecture, appealing design and detailed product information. The relevant features are all easy to find. The integrated process with worldwide delivery is well implemented and the user guidance enables a simple step from research to product configuration. An exemplary website where technology meets marketing and the user experience remains simple at all times.

Helion - With digitalization to the energy transition

Helion has provided a white-label-capable platform that makes a complicated topic simple and digitally supports the entire sales process. The installation of solar systems, e-charging stations or heat pumps can thus be handled digitally, which is not only convenient, but also benefits the environment. The platform is a complete success, represents a benchmark for digital sustainability and thus makes a measurable contribution to the energy transition.

ParcelCity

The online game "ParcelCity" shows in an impressive way how the logistics industry works and what it feels like to work as a dispatcher. It has an addictive character and impressed the jury with its technology as well as its visual and acoustic implementation. The game offers a novel approach to making the job of a dispatcher understandable to young people and can help to solve the problems of young talent in the industry. The implementation is appropriate for the target group and shows great attention to detail.

Relaunch of the Zurich University of Teacher Education website

The user-friendliness of the website of the Zurich University of Teacher Education is achieved through well-structured content and clear user guidance. The linking of topics enables easy navigation and reduces user effort. The visual design is reduced and supports users in their search for information. An assistant also helps them to narrow down the content, which works very elegantly. And last but not least, accessibility has been implemented very well.

The FlipCode Mystery

"The FlipCode Mystery" is an outstanding collaboration between Samsung and the Swiss TV series "Tschugger". The campaign combines classic TV with digital activation by making the audience part of the story and solving an interactive crime case involving the Samsung Z Flip5. The campaign uses hidden clues in the series, a dose of local color and a strong integration of the target audience to create a suspenseful brand experience. It achieved impressive results and equally impressive reactions on social media.

ZüriCityGPT

ZüriCityGPT is a private search service that makes the content of the city of Zurich's website easily accessible. It allows residents to ask questions on various topics and provides clear answers in several languages. ZüriCityGPT is an example of active action and uses private scope to serve society. It is a meaningful and successful use of AI to make life easier for the residents of Zurich.

Netzwoche subscribers have a say

The jury is not the only one to decide who will become Master of Swiss Web 2024. The Best of Swiss Web community also has a vote. The final score is determined in equal parts by the votes of the jury, the readers of the Netzticker and the attendees of the Award Night on April 11.

Net Ticker subscribers can vote from March 19 to 26. Interested parties can register at this link register. Anyone who has registered for the net ticker by March 18, 2024 is eligible to vote.