Simon Huber wins gold for "Fairmed" TV commercial
Ein Schweizer glänzt an den Deauville Green Awards: Simon Huber gewinnt für seinen TVC «Fairmed» Gold in der Kategorie «Spots/health &living environment».
The Deauville Green Awards bills itself as "the international festival for responsible films."
Simon Huber's TV ad explores the question, "What if we lost primary care?"
Fairmed has set itself the goal that no one in the world should suffer or die from a curable disease anymore and that even the poorest have a right to basic medical care. In its current campaign, the organization uses the current sensitization of the Swiss population and translates the grievances of the global South that need to be overcome to our Western world and thus to our own value system.
For this, Simon Huber and his film crew stage the contrasts between an intact and a lacking health care and make an operating room disappear without further ado, complete with operating crew and medical technology. In this way, the TV spot breaks the emotional distance of the audience in a surprising way and increases the empathy and consternation of the viewers.
