Swiss Poster Award 2021: 34 campaigns on the shortlist
The Swiss Poster Award is the largest creative competition for analog, digital and innovative outdoor advertising in Switzerland. Despite Corona, 2021 was a good year: The jury nominated 33 campaigns from around 220 submissions. The winners of the awards in six categories will be announced at the beginning of March 2022.
The independent jury of experts, consisting of 18 personalities from advertising, culture and design, evaluated around 220 competition entries under the leadership of jury president Christian Brändle, director of the Museum of Design Zurich.
"We received around 70 more submissions than in the previous year, which is a pleasing increase. A total of 33 campaigns made it onto the coveted shortlist for the Swiss Poster Award 2021. The nominated works impressed the jury with their originality, implementation of the advertising message and design execution," explains Brändle.
What stood out in the 2021 posting year was the expressiveness and linguistic power of the campaigns, which made people look and think. In addition, advertising messages were increasingly implemented digitally, thus creating more dynamism. In addition, the Out of Home Innovations category once again proved that there are virtually no limits to outdoor advertising.
Consequently, the shortlist shows very different clients and areas of application for Out of Home Media.
Award ceremony in March - no Poster Night
Who will finally win the category awards and the overall prize for the "Poster of the Year 2021" will be announced again in a small circle at the beginning of March, since due to corona the traditional "APG|SGA Poster Night 2022" has to be cancelled.
| Category | Campaign | Agency | Client |
|---|---|---|---|
| Commercial National | Glarus Schabziger | Spreading plan | GESKA |
| 20 years digitec | Digitec Galaxus (InHouse) | digitec.ch | |
| Better to vaccinate | Rod | EDI, FOPH | |
| The Mobiliar autumn campaign 2021 | Jung von Matt Limmat | The furniture | |
| Escape pockets | Rod / Farner | DAO | |
| This is not a Swiss cliché - this is Basel | Circle Four | Basel Tourism | |
| Commercial Local and Regional | My favourite restaurant | TBWA Zurich | McDonalds Suisse |
| The fine Art of Drinking. Al Mulinetto | Farner | Al Mulinetto | |
| Hiltl film partnership "Monte Verità | Call Lanz | Hiltl, Zurich | |
| When art has to move | Call Lanz | Welti-Furrer Fine Art | |
| Distance protects against danger | Call Lanz | Hiltl | |
| Trump move | Call Lanz | Welti-Furrer | |
| Hiltl Lake Bathing Campaign | Call Lanz | Hiltl | |
| Culture | I Capuleti e i Montecchi | Studio Bundi | Theater Orchestra Biel Solothurn |
| Meat - An exhibition on the inner life | Studio Daniel Peter | Swiss National Library | |
| Door open Door closed | Erich Brechbühl | Theater Aeternam | |
| Do not miss the art connection | Call Lanz | Museum Haus Konstruktiv | |
| Jazz Festival Willisau 2021 | Pank | Jazz Festival Willisau | |
| Poster for the opera "Eiger | Studio Bundi | Theater Orchestra Biel Solothurn | |
| Public Service | VBZ Constellation | Call Lanz | VBZ |
| Animal in law - handprints | Call Lanz | Animal in Law Foundation | |
| Suva tick menu | Call Lanz | Suva | |
| VBZ advertising line for gradual opening | Call Lanz | VBZ | |
| Prevention campaign | Creative studio forest air | Addiction help EAST | |
| HEKS Corona Donation Campaign | Wunderman Thompson | HEKS | |
| Digital Out of Home | VBZ advertising line from streetcar and bus lines | Call Lanz | VBZ |
| Geberit AquaClean Handbutts | Wunderman Thompson | Geberit | |
| The Mobiliar autumn campaign 2021 | Jung von Matt Limmat | The furniture | |
| My name is gone. Alzheimer's campaign. | Kargo | Alzheimer Switzerland | |
| 56th Solothurn Film Festival | Refinery AG for design | Solothurn Film Days | |
| OOH Innovations | Jazz Festival Willisau 2021 | Pank | Jazz Festival Willisau |
| We hear your call | Havas Village Genève | HUG | |
| The ewz ice melt bet | Call Lanz | ewz |
