Swiss Poster Award 2021: 34 campaigns on the shortlist

The Swiss Poster Award is the largest creative competition for analog, digital and innovative outdoor advertising in Switzerland. Despite Corona, 2021 was a good year: The jury nominated 33 campaigns from around 220 submissions. The winners of the awards in six categories will be announced at the beginning of March 2022.


The independent jury of experts, consisting of 18 personalities from advertising, culture and design, evaluated around 220 competition entries under the leadership of jury president Christian Brändle, director of the Museum of Design Zurich.

"We received around 70 more submissions than in the previous year, which is a pleasing increase. A total of 33 campaigns made it onto the coveted shortlist for the Swiss Poster Award 2021. The nominated works impressed the jury with their originality, implementation of the advertising message and design execution," explains Brändle.

What stood out in 2021 was the expressiveness and linguistic power of the campaigns, which made people look and think. In addition, advertising messages were increasingly implemented digitally, thus creating more dynamism. In addition, the Out of Home Innovations category once again proved that there are virtually no limits to outdoor advertising.

Consequently, the shortlist shows very different clients and areas of application for Out of Home Media.

Award ceremony in March - no Poster Night

Who will finally win the category awards and the overall prize for the "Poster of the Year 2021" will be announced again in a small circle at the beginning of March, since due to corona the traditional "APG|SGA Poster Night 2022" has to be cancelled.

Swiss Poster Award 2021 The shortlist
Commercial NationalGlarus schabzigerSpreadsheetGESKA
20 years digitecDigitec Galaxus (InHouse)
Better to vaccinateRodEDI, FOPH
The Mobiliar autumn campaign 2021Jung von Matt LimmatThe furniture
Escape pocketsRod / FarnerDAO
This is not a Swiss cliché - this is BaselCircle FourBasel Tourism
Commercial Local and RegionalMy favourite restaurantTBWA ZurichMcDonalds Suisse
The fine Art of Drinking. Al MulinettoFarnerAl Mulinetto
Hiltl film partnership "Monte VeritàCall LanzHiltl, Zurich
When art has to moveCall LanzWelti-Furrer Fine Art
Distance protects against dangerCall LanzHiltl
Trump moveCall LanzWelti-Furrer
Hiltl Lake Bathing CampaignCall LanzHiltl
CultureI Capuleti e i MontecchiStudio BundiTheatre Orchestra Biel Solothurn
Meat - An exhibition on the inner lifeStudio Daniel PeterSwiss National Library
Door open Door closedErich BrechbühlTheatre Aeternam
Do not miss the art connectionCall LanzMuseum Haus Konstruktiv
Jazz Festival Willisau 2021PankJazz Festival Willisau
Poster for the opera "EigerStudio BundiTheatre Orchestra Biel Solothurn
public serviceVBZ ConstellationCall LanzVBZ
Animal in law - handprintsCall LanzAnimal in Law Foundation
Suva tick menuCall LanzSuva
VBZ advertising line for gradual openingCall LanzVBZ
Prevention campaignCreative studio forest airAddiction help EAST
 HEKS Corona Donation CampaignWunderman ThompsonHEKS
Digital Out of HomeVBZ advertising line from streetcar and bus linesCall LanzVBZ
 Geberit AquaClean HandbuttsWunderman Thompson Geberit
The Mobiliar autumn campaign 2021Jung von Matt LimmatThe furniture
My name is gone. Alzheimer's campaign.KargoAlzheimer Switzerland
56th Solothurn Film FestivalRefinery AG for designSolothurn Film Festival
OOH InnovationsJazz Festival Willisau 2021PankJazz Festival Willisau
We hear your callHavas Village GenèveHUG
The ewz ice melt betCall Lanzewz
Source: Swiss Poster Award
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