Admire, Tend and B-VR Switzerland snatch the Real Estate Award 2021
The trio commissioned to market the BäreTower, consisting of Admire, Tend and B-VR Switzerland, won the Real Estate Award 2021 for the digital real estate project.
According to a joint press release, the trio wanted to set a milestone in digital marketing for the project from the outset. Resource-saving measures were preferred and all processes were digitalized. The created Project website included a variety of features and integrated tools designed to give prospects a unique experience from the first contact to the submission of their application.
In the Navigator, users can view the position of the sun in their future home and the view by day and night, furnish their new home directly or even start a 360-degree tour. A virtual or real viewing can be easily booked in the booking tool, and the application is made with just a few clicks via the website.
On the communication side, a lot of work was done with marketing automation so that the customer was regularly fed with information that was of interest to them. According to the trio, local videos also generated enormous traffic on the website and, nine months before occupancy, an occupancy rate of almost 80 percent.
Responsible at Admire: Oliver Hofer, Benjamin Thoman, Kevin Freitag, Boris Aebi, Victor Zollikofer, Melanie Hählen, Vincent Kauter. Responsible at Tend: Gabriella Acquaviva, Fabian Halter. Responsible at B-VR: Oliver Grimm. Responsible at holder: Roberto Carusone.
