Pencils are followed by five Swiss Merit awards at the One Show Awards
At the One Show Awards in the USA, Swiss agencies are pleased with five Merits.
The Ruf-Lanz campaign for Welti Furrer has been awarded a Merit in the "Print & Outdoor" category at the One Show Awards in the USA. The campaign underscores the traditional company's expertise in national and international art transportation. The campaign will make its next appearance in poster form in June during Art Basel, one of the world's most important art fairs.
TBWA\Zurich can be pleased about two merits. The "50 Years of Big Mac" campaign, which has already won numerous awards, won twice in New York in the "Print & Outdoor" category.
After the two Pencils in gold and silver Thjnk Zurich posts an additional merit on the second day - here, too, the excellent campaign "Everyone is equal. No one is more equal." for Pro Infirmis.
The fifth Swiss Merit is also noteworthy: It goes to the Ticino agency Caselli Strategic Design from Mendrisio with the branding for the Lugano region.
