Ruf Lanz, Heimat Zürich, Wirz and Havas win silver at the Epica Awards

Havas wins silver in the "Health & Beauty" category with the lighthouse subject for EnVogue. A woman in a red-striped dress becomes a lighthouse through her EnVogue groomed hair, showing the way - even far from the sea, of course.

Incidentally, gold in this print category goes to Heimat Berlin's skin cancer campaign, which is well worth seeing: a clear message, communicated unequivocally, without having to resort to shocking or off-putting images. One of three subjects:

Once again, Ruf Lanz performs strongly at the Epica Awards. In the "Recreation & Leisure" category, both the Trump subject for the Museum Haus Konstruktiv and the "Beginners" campaign for the Tonhalle Orchestra Zurich win silver.

Gold in this category goes to a campaign by Vale Content / Havas Mexico for the Formula 1 Mexican Grand Prix. Motto: Winning is everything, not taking part. At least in Formula 1, and at least if you want to be in the history books later. One of three subjects:

Ruf Lanz also won silver in the category "Restaurant, Bars & Cafés" with the campaign "Deep down we're all vegetarians" for the veggie restaurant Hiltl. The absence of McDonald's (Leo Burnett/Publicis) was noticeable on the shortlist for this category. Which is not to diminish Ruf Lanz's performance - last year, the agency prevailed in this print category for the same client in a shortlist that otherwise consisted exclusively of McDonald's campaigns. (Werbewoche.ch reported). In 2017, Hiltl was again the top-rated campaign in this category.

Wirz wins silver in the radio category for the Pneu Egger radio spots "Trump". And additionally bronze in the category "Humour in Advertising" - as the only radio campaign on this shortlist. The fact that the spots also work "innately" in English pays off in the form of two pyramids.

Last but not least, Heimat Zürich can also be happy about its first Epica pyramid. The spot "The Funeral" for Bank Cler convinced the international jury and achieved a score of 6.43, which would have been enough for gold in other categories or with other competitors.

One Swiss decision is still to be made on Wednesday: Jung von Matt/Limmat with the award-winning "SoundBook App" in the "Product Design" category. It is therefore possible that this year's Swiss medal table will be completed with gold. In any case, Switzerland has once again done well in this competition. (hae)