The GfM Marketing Award 2017 goes to Digitec Galaxus
The Society for Marketing awarded the prestigious GfM Marketing Prize on Tuesday. Florian Teuteberg, CEO of the online retailer Digitec Galaxus, received the award for 2017.
The Swiss Society for Marketing GfM presents its marketing award to Digitec Galaxus this year. CEO and company founder Florian Teuteberg is delighted: "The prize is recognition of our entrepreneurial achievements since Digitec was launched 16 years ago. We've put our heart and soul into the company - it's the only way we've been able to become the largest online retailer in the highly competitive Swiss market."
For once, Teuteberg (as a member of the Foundation for Marketing in Business Management) was not allowed to participate in the judging of the Marketing Award: But his company convinced the jury even without his assistance.
Digitec Galaxus success factors
From the jury's point of view, Digitec Galaxus' success factors are a broad and deep product range, a simple filter mechanism that makes shopping an intuitive experience, and consistent positioning of the two brands. The jury also highlighted the establishment of Switzerland's largest online shopping community, with whose product reviews the company advertises in a humorous way - with both good and bad ratings. From the point of view of market-oriented corporate management, Digitec Galaxus impressed with its clear focus on core customer needs and consistent brand building/development.
