The only Euro Effie for Switzerland goes to Serviceplan and Delica

When it was founded, the EACA Euro Effie was the first pan-European award for measurable advertising effectiveness that has paid off in at least two European countries. For 21 years, it has been a recognized symbol of demonstrable advertising power and is thus a tribute to an intelligent partnership between client and agency.

This year, too, he was (numerically) strict. Only one of the 45 nominated cases came from Switzerland: the launch of Café Royal by the Migros company Delica was selected in the "Product / Service Launch" category. Although one nomination is already considered a success, Café Royal has been awarded even more since yesterday evening: The campaign featuring Robbie Williams as an agent on behalf of good taste won a bronze award at the Euroeffie Gala in Brussels.

This is not only a success for Delica and the Serviceplan agency, but also encouraging for the Swiss economy, according to the press release announcing the win. Product launches - such as the launch of Café Royal coffee capsules in several Western European countries - can also be launched very successfully from small Switzerland with advertising and emphasis.

Responsible at Delica: Raphael Gugerli (CEO), Aurel Keller (Head of Marketing International & Sales Coffee), Michael Sandmeier (Head BU Café Royal), Hubert Lehnard (Head of Brand Management Café Royal), Roman Sonders (Global Head Marketing Communication Café Royal), Alexandra Schliepe (Head of Marketing Communications), Marcel Berg (Global Lead Communication Strategy Café Royal), Damian Kirtz (Head of E- Business and Online Marketing). Responsible at Serviceplan Suisse: Christian Baertschi, Pam Hügli (overall responsibility), Christian Sommer, Raul Serrat (executive creative direction), Ulrike Schumann, Dieter Boller (text/concept), Julia Bochanneck, Daniel Hesse (art direction), Tim Hilpertshauser, Jumana Issa (graphics), Manuela Brunner, Sonia Ducu, Christine Rainford, Sidonie Bauer, Selma Caglayan (consulting). Responsible at Plan.Net Suisse: Thomas Lüber (Creative Direction), Eric Markowski (Text/Concept), Matthias Kadlubsky, Nina Martens, Melanie Wicker (Art Direction), Paul Gutjahr (Screen Design), Regina Ries, Silvia Tran (Consulting). Responsible at Serviceplan Public Relations Suisse: Patricia Schmidt (Consulting); Markenfilm & Co. KG, Neverest & Co. KG (film production), Marc Schölermann (director).