Freundliche Grüsse wins a White Pencil in New York with "Return to Sender" for Public Eye - this is equivalent to Gold, and the highest category award. The D&AD Club's Impact Awards honor creative work that contributes to a better and more sustainable future.
The "Return to Sender" campaign for Public Eye was awarded the only White Pencil in the Environmental Sustainability category. A total of 13 White Pencils were awarded in 12 categories, including for multiple Cannes Grand Prix winner "Fearless Girl" by McCann New York.
With the campaign "Return to Sender" for the organization Public Eye, Freundliche Grüsse has drawn attention to the problematic behavior of Swiss commodity traders. The campaign has already been awarded a bronze Cannes Lions, a silver Clio Award, as well as with bronze and silver at this year's Best of Swiss Web Awards. (hae/pd)