Ruf Lanz: Six times on "One Show" shortlist
"The One Show" in New York is considered one of the toughest creative competitions in the world. Zurich agency Ruf Lanz made it onto this year's shortlist no less than six times.
Already on the "Early Entry Shortlist" were Ruf Lanz's campaigns for Arud, the Center for Addiction Medicine, in the Newspaper Series category, and the self-promotion campaign "Missed Opportunities" in the B2B/Trade Publication category (werbewoche.ch reported).
Now four more nominations follow for Ruf Lanz. Three of them go to the new campaign "When art has to travel" for Welti-Furrer Fine Art Transport. Art lovers can only tell which iconic work is about to travel by looking at the contents of three carefully packed suitcases. The Welti-Furrer campaign is nominated in "Out of Home - Billboards & Transit Series", in "B2B/Trade Publication" and in "Posters - Series".
Another nomination for Ruf Lanz in the category "Brand Partnerships" for the campaign "Don't miss the connection to concrete art" for Museum Haus Konstruktiv in cooperation with VBZ. This campaign reminded the population after various Corona lockdowns not to miss the connection to concrete art. With artworks from those five VBZ streetcar lines that lead to Haus Konstruktiv.
The "One Show Pencils" will be awarded May 19 at the Hammerstein Ballroom in New York.
