The 47-year-old communications graduate and online marketing specialist, who currently holds the position of Head of SEA at AXA (Switzerland), will join Karsten Windfelder, who is responsible for marketing at Haushaltsfee, in contributing his many years of marketing experience to the further expansion of services and the generation of new customer business.
"I am delighted that we have been able to win Timo Fegeler, a proven digital marketing expert, for Haushaltsfee. With his expertise in portal construction and marketing strategy, we can offer our customers an even better service around the topic of household and thus provide them with tangible economic added value for household management," says Claudia Windfelder.
Before joining AXA, Mr. Fegeler was responsible for online marketing at a game company and helped set up the Google Ads program for the sports sector at Zalando. For the event company Semmel Concerts and the startup Unimall, Mr. Fegeler had built up the online marketing department. In his role as Head of Online Marketing, Unimall was awarded the "Channel Education - Partner of the Year 2002" prize by Adobe.
"I still see a lot of expansion potential for the website Household fairy.org. Since the beginning I had the honor to work intensively with Karsten Windfelder. The collaboration has been very fruitful and pleasant. We are already planning to be able to present the completion of a project area at the beginning of 2023," says Fegeler.
The digital marketing agency Haushaltfee, founded in 2014, offers seekers helpful tips on the topics of housekeeping, cleaning, keeping things tidy and clearing out. In addition, the founder and successful book author Claudia Windfelder offers online courses and 1:1 coaching around these topics, as well as emigration advice.
The online platform is aimed at visitors from Germany, Austria and Switzerland. The company was founded from its own funds and has been profitable since its inception.
Claudia, who has already been at home in many countries, would like to help other people to lead a better life and to achieve their wishes with Haushaltsfee and her books on the subject of the household, as well as her experiences in emigrating.
She is supported by her husband Karsten Windfelder, who had already successfully created various projects. It is a familiar face of the online industry, especially the affiliate scene. He had founded the platform 100Partnerprogramme in 2002 and successfully sold it in 2015.
Currently, the Windfelder family is traveling Europe for a year in their motor home. Before that they had already lived in different countries like Canada, Spain (Tenerife), Croatia and Switzerland.