"Communication is like a muscle that needs to be exercised" - Clarissa Haller in the Comsumcast
Clarissa Haller was head of communications at three global corporations: ABB, Credit Suisse and Siemens. In the video/audio podcast Consumcast, she spoke with Reto Lipp about communication in the times of Corona - and afterwards.
Clarissa Haller is a luminary in corporate communications. In the latest episode of the monthly "Comsumcast," Clarissa Haller talks about how communication will have to be in the future, what changes Corona has triggered in large companies, and why no company can avoid social media anymore. How does a CEO need to communicate on social media today to come across as authentic? Why will "Purpose" also massively change communication in the next few years?
Do companies also have to position themselves on social issues? And what tips would she give to a boss who has just caused a shitstorm with his tweet?
SRF business journalist Reto Lipp talked to the experienced communications expert about this and more.
As video on Youtube
In audio version on Apple Podcasts and Spotify
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Podcast as an alternative program to the Communication Summit
The Comsumcast is the replacement for the Communication Summit of the ZPRG (Zurich PR Society) and the ZPV (Zurich Press Association). As a video it is available on Youtube; at Spotify and with Apple Podcasts he can be heard in the audio version. It is produced by Tablecast / Christoph Soltmannowski.
