The Zurich-based consultancy and design agency has been tasked with driving forward the traditional Swiss brand's 60-year success story and strengthening the brand for sustainable success in an increasingly competitive market environment. "Solid convinced us with their understanding of our brand identity, with their hands-on mentality as well as with their creative proposals," says Betty Bossi CEO Lars Feldmann. "We are certain that Solid is an ideal partner."
An initial focus of the collaboration is on the targeted further development of the brand presence and its systemically coherent implementation across all physical, printed and digital touchpoints. Betty Bossi's service portfolio includes various print and digital media, kitchen and household aids as well as food consulting, licenses and product developments in the B2B area.
The first results will be visible in spring 2019.