Solid Identities wins Betty Bossi as a customer
Solid Identities is the new branding lead agency of Betty Bossi, the Swiss market leader in the culinary sector.
The Zurich-based consulting and design agency has been tasked with driving forward the more than 60-year success story of the traditional Swiss brand and strengthening the brand for sustainable success in an increasingly competitive market environment. "Solid convinced us with their understanding of our brand identity, with their hands-on mentality as well as with their creative proposals," says Betty Bossi CEO Lars Feldmann. "We are certain that Solid is an ideal partner."
An initial focus of the collaboration is on the targeted further development of the brand presence and its systemically coherent implementation across all physical, print, and digital touchpoints. Betty Bossi's service portfolio includes various print and digital media, kitchen and household aids, as well as food consulting, licensing and product development in the B2B sector.
The first results will be visible in spring 2019.
