Audi magazine appears in a new look with topics such as artificial intelligence
The Zurich agency Altert is responsible for the new concept for the Audi magazine and the digital content area in Switzerland.
The Audi magazine is now being published twice a year with a new look. The Zurich agency Alert implemented the new concept together with the Swiss Audi Division for the domestic market. In addition to the redesign of the print magazine, a new digital content section was also created and will go live on June 27.
According to the press release, the positioning as a coffee table book should not only bring a modern design with fascinating images, but also a concept of innovative thematic containers. Alert is responsible for the implementation of Audi Magazine from planning to distribution. Topics include stories about Swiss thinkers and doers as well as mobility, artificial intelligence and connectivity.
The Audi magazine is also getting a fresh digital look that is intended to deliver added value. "With regular updates and our own articles with a Swiss connection," says Livio Piatti, Head of Marketing Audi, "we are reaching potential new customers via the digital platform. We can use this channel to effectively convey content in an emotional and entertaining way."
Responsible at Audi: Livio Piatti, Head of Marketing Audi; Olivier Pasche, Teamleader Marketing Communication Audi; Céline Studer, Product Manager Audi; Franziska Schmidt, Digital Marketing Manager Audi. Responsible at Alert: Regula Talismani (Project Management), Larissa Eicher (Print Project Management), Caroline Hinder (Digital Project Management), Brigitte Ulmer (Editor-in-Chief), Marcel Siegenthaler and Heike Specht (Editors), Dani Pauli and Sonja Aldejohann (Graphics), Achim Wieland (Art Direction), Robert Huber (Photography).
