Stilgraf wins pitch for merchandising concept for Stuttgart Airport
Stilgraf has won the international agency pitch for Stuttgart Airport's new merchandising concept.
Around eleven million passengers pass through Stuttgart Airport every year. In addition, 40,000 guests visit the airport every year as part of a guided tour. At the end of 2018, the new visitor center will be opened and visitors will in future be welcomed in the heart of Terminal 3, on the gallery level. It is set to become the airport's flagship. The new visitor center consists of a spacious public reception area with an information kiosk and infotainment modules for young and old. Passengers, meeters and greeters and day-trippers can obtain information there, book guided tours, pass the time with an entertaining game or purchase merchandising articles.
Stilgraf won the international agency pitch for the new merchandising concept and will develop it by the end of the year. This includes the conception of the products incl. packaging as well as the product presentation and promotion.
Responsible at Stuttgart Airport: Kornelia Klaus (Corporate Communications). Responsible at Stilgraf: Philipp Graf (Consulting Director), Martin Stillhart (Art Direction).
