Voima shows the most important things about Bio-Strath in a film
In this country, everyone has probably heard of the body-building product Strath. But less is known about the company behind the typically Swiss product. That's why Bio-Strath commissioned the Adliswil agency Voima to develop a corporate film that presents the most fascinating facets of Bio-Strath in a catchy way.
It was the visionary and pioneer Friedrich Pestalozzi who discovered Bio-Strath in the middle of the last century. This came about through a stroke of fate: Pestalozzi fell ill with Meniere's disease as a young man. By chance he met the German doctor Walter Strathmeyer through a friend at that time. He had invented a herbal yeast preparation, which Pestalozzi tried out. With success: after a few months, the disease was over.
What remained as a memory was the enthusiasm for the preparation and the friendship with Walter Strathmeyer. Strahtmeyer then gave Pestalozzi the recipe and the license to manufacture the product - and the worldwide success story of Bio-Strath began.
However, the new company portrait not only highlights Bio-Strath's impressive path to becoming a successful global brand, but also the importance of health in the lives of us humans, the secret of Bio-Strath's composition, and especially, of course, its mode of action. Voima's creative team took great care to ensure that only individual parts of the film could be used - it is possible that the audience at a major trade fair in Singapore will be primarily interested in the origins and composition of Bio-Strath, while Swiss pharmacists would rather learn about the effects of Bio-Strath.
Unusual product - unusual film
The story of how Bio-Strath came into being is already unusual. And because it is part of Bio-Strath's DNA to do things differently from time to time, the most recent filmic presentation of the company can also be different from others. For example, the company history was lovingly animated, and David Pestalozzi, the current owner, also makes an appearance - always with his characteristic winning smile on his face. In general, the film is characterized by an extremely authentic approach to the people - just as it suits this special kind of product.
Responsible at Bio-Strath: David Pestalozzi (Owner), Karin Nifantis (Head of Marketing & Sales), Sandra Bachmann (Key Account Switzerland), Ursula Meyer (Marketing/Sales) and Alain Hospenthal. Responsible at Voima: Rolf Jeger, Flora Ruhmannseder (consulting), Tamas Kiss (basic concept), Sandjay Deng and Amrit Dhillon (graphics). Production: Ilonka Galliard (agency producer), Frank Estermann (Goodmeat), Jan Hellstern (director), Yannick Hausler (camera), Bloop Sound and Music (soundtrack).
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