Zurich Switzerland puts prejudice in the picture

Zurich Insurance is breaking new ground in overcoming stereotypical thinking: It uses humorous videos to make its employees aware of what prejudices can do.

zurich

Equality is a top priority at Zurich Switzerland, as the latest award from Edge has officially confirmed. The independent foundation certifies that the insurer has achieved gender pay equality, among other things, and awards Zurich Switzerland the "Move" label for its progress in terms of equal opportunities.

https://www.youtube.com/watch?v=dVBDtPMgrOc

https://www.youtube.com/watch?v=8h-mzCNwquo

In tandem with this, Zurich Switzerland is also using a new internal campaign to make its employees aware of what stereotypical thinking can cause. Various videos show in a humorous way what embarrassing situations you can unintentionally get into when you let your prejudices get the best of you. Often the prejudices lead to discriminatory behavior, which Zurich does not tolerate. Zurich Switzerland produced the videos itself internally with employees as actors.

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