Klar creates brand identity for research centre for the benefit of children

Klar developed a CD program as well as their brand and web presence for the "Center for Child Well-Being and Development", a new research institution of the Department of Economics at the University of Zurich.

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Recent evidence shows that the world's poorest children are being left behind in the development process. This results in a growing need to do more at the regional and global levels. The main objective of the Center for Child Well-Being and Development is to provide sound information for policy makers and multilateral organizations to implement appropriate policies to improve child welfare and child development.

Klar designed a complete CD program and defined the brand identity. Warm colors, soft textures as well as organic shapes and symbols characterize the appearance with the child in the center.

In addition to letters one website was conceived and designed by the University of Zurich. The site was programmed by the IT staff of the Department of Economics at the University of Zurich.

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