Klar creates brand identity for research center for the benefit of children
Klar developed a CD program for the "Center for Child Well-Being and Development", a new research facility of the Department of Economics at the University of Zurich, as well as its brand and website.
Recent evidence shows that the world's poorest children are being left behind in the development process. As a result, there is a growing need to do more at the regional and global levels. The main objective of the Center for Child Well-Being and Development is to provide sound information to policy makers and multilateral organizations so that appropriate policies are implemented to improve child welfare and child development.
Klar designed a complete CD program and defined the brand identity. Warm colors, soft textures and organic shapes and symbols characterize the appearance with the child at the center.
In addition to letters a website conceived and designed. The site was programmed by the IT managers of the Department of Economics at the University of Zurich.